Friday, August 5, 2016

hanging hand whirligig sign

Hanging Hand Whirligig Sign

Signs can be the cornerstone of any business success. Attracting customers attention can sometimes be a daunting task, as you are usually competing with hundreds of other signs.
      One of the main things that I've learned in the 40 years of being in business for myself is that the only thing that gets people's attention is the oddity that stands out from everything else.
    Motion is usually key, as this taps into primitive survival brain functions. The brain cannot ignore such things until it identifies what it is that's moving. 
     I learned very early on that whirligigs make some of the best signs. They don't always scale up to the larger sizes, but because of their motion and uniqueness they don't need to. In many cases people will actually stop and turn around to see what it is. Their curiosity gets the better of them until they know what it's about. That is why smaller signs work well in conjunction with larger signs. The larger sign states the name of the business, the smaller sign acts like a fishing lure directing them to the front door or whatever else you want their attention on. 
    Now with all this said I also learned that after seeing the sign for several months people became accustomed to it and begin to largely ignoring it. It is at this point that I change out the sign entirely and from time to time rotating different signs and maintain their interest and attention. 

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